ABOUT US

The-Otherside is a creative agency that specializes in producing engaging digital environments. We take pride in helping our clients express their vision through innovative and inspiring visuals that reach people on an intimate and emotional level. Our top priority is to help clients create solutions to their toughest problems by promoting and reinforcing brand experience, strategies and guidelines.

We are a small and nimble team of experts with a wide variety of partners throughout the arts community that we incorporate for specific projects, allowing us to make truly custom installations without limitations. Our in-house programming team creates interactive video wall installations for direct engagement ensuring your vision is implemented to your standards.

We look forward to working with courageous souls and fearless thinkers more interested in making history than repeating it. We want to go together in pursuit of work that drives business results and adds a flourish to culture.

We have worked with a variety of companies from boutique locations to Fortune 500 firms. You can see a selection here in our Client Archive

JAYSON TANG
Creative Director

BRIAN CROTTY
Producer / Technical Advisor

JOAQUIN POCHAT
Director of Technology

Jayson has built an impressive and diverse portfolio from working throughout the Bay Area and LA. Jayson held creative positions at Ad agencies such as Goodby Silverstein & Partners, McCann SF, Mekanism, and design companies, Elastic Creative and Obscura Digital, Attik, as well as stints in LA and Chicago.

Clients and work include Camp Pendleton Replacement Hospital, History Wall, Installation for the UCSF Parnassus Campus

- 3 Screen and Panoramic Time Lapse Imagery of the Marin Area for the Braden Diabetes Center at Marin General Hospital other clients include Adobe, Google, Cisco Systems, Panasonic, Adidas, and The Chicago History Museum.

Awards:A Harvey Award (Ad Week), The Standard of Excellence WebAward, A New York Festival Award, Two gold W3 awards from The International Academy of Visual Arts. 1st in the Automotive Category ,2nd in the Promotional/Branding category.

Brian serves as a translator between the digital art experiences and the creative and technical teams that bring them into reality. He has spent the past 8 years as the Media and Technical Director of a boutique digital firm overseeing installations in healthcare and corporate spaces from Washington to Southern California. His experience is influential in a successful deployment - balancing client needs, creative implementation, coordination with architects and hardware installers, and the immersive experience of the visitor.

From 2011-13, he oversaw the expansion of the custom installations into a SaaS management and distribution platform. The expansion included an additional module for automatic inclusion of social media and client generated feeds directly into the content.

The platform is unique in maintaining the artistic merit of the content while providing a seamless integration of client assets into the existing design framework through a single management point.

Joaquin translates client’s needs and vision into technical specifications. Joaquin can bridge the gap between clients' vision and developers product specifications. He guides the clients through the planning and developmental process with ease and clarity. As a valuable player he creates new products and features that help clients adapt quickly to ever-changing trends. He is passionate about transforming ideas into reality, using technology to build solutions that empower companies to reach their goals.


SEIHUN KONG
STRATEGIC ADVISOR

Seihun serves as a strategic advisor to The-Otherside. With over 20 years of finance experience as a Wall Street equity research analyst and investment banker, he has raised over $7 billion of capital, completed over $9 billion of M&A transactions and advised on over $13 billion of capital restructurings for technology companies. At The-Otherside, Seihun helps with creative and technical teams with business development, operations and strategy assistance, and provides support for project management and client interactions.

LISANDRO AVILA
ANIMATOR

CARLOS GRASSO
UX DESIGNER /FRONT-ENDDEVELOPER

GNACIO
SENIOR PROGRAMMER