FORD MOTOR COMPANY 24:7

Working for the Attik SF who were commission to create the interior dashboard for their 24:7 concept car, the promo video and the stages around the car.

The interior of the 24-7 explored the domain of information design. The displays are customizable to the individual user with vehicle data, internet services or even family photos. This personalization reflects the added time spent in vehicles and the need to surround ourselves with our stuff. Ford's presentation of the 24-7 focused on the way that individual users of the family car would be able to customize the interior ambience, call up their own music from the internet, contact their friends, and arrange to meet with them. The voice-activated system integrates web access, e-mail and other messaging and navigation services.