VICTORY PARK, AT&T PLAZA
This was a dream job for us. Foghorn Creative contacted us to build a brand network for their client Victory Media Network. Victory Media had created the first large-scale outdoor digital art gallery in the world right in the heart of downtown Dallas. This was to showcase works from international digital artists representing visual storytelling, cutting-edge motion graphics, experimental animation and short films all under one brand. We succeeded in creating a whole new network but had many physical challenges. The Plaza had eleven large, high-resolution LED screens. Eight of these screens, four on each side of the plaza, moved on horizontal tracks to allow for a myriad of configurations and motion possibilities. These screens could also be combined in sets of four to create 31’x53’ super screens with HD resolution. We had to create animations that could run in horizontal, vertical and square dimensions, as well as touch screen kiosk displays, all in a short amount of time.